Reality is making a comeback
Back to basics. A path for the future.
Where others make users tolerate misinformation and AI hallucinations, fumbling between apps, and marginalizing users into products, we decided to take a completely different route.
It starts at the revenue model.
How Enviropedia Began
Uncovering stories, intrigue, drama, history, and surprises.
By talking with neighbors on a porch, telling wonderful stories, and sharing knowledge of what's around us, the fires of Enviropedia were ignited.
We’d often talk about the goings on in Emeryville (northern California). Things like baseball legend Billy Martin getting into fights at a local bar, a steam-powered car factory, FBI raids at a nearby card club, and a baseball stadium on the site of the Pixar campus. In between those conversations, I’d check to see if there was any truth to these stories. Verifying them using a regular search engine often took hours.
I learned through this type of research search engines as we know them today can’t do justice to the wealth, totality, and power of the information that surrounds us.
And that’s how Enviropedia was born. Like ton of bricks.
When people die, these incredible stories and memories get lost to history. It's a universal problem since the beginning of time. Then I realized there was a way to reconstruct the stories of even those long gone. It is an idea so meaningful to me I knew my life would take a drastic turn to pursue this.
As we continued to develop Enviropedia, we discovered how well it worked in spatial environments. It also works great on just a regular smartphone, tablet, or desktop.
With that, we also see an opportunity to create something different and significantly more productive than from the onslaught of social media content, LLM hallucinations, and confusion that has degraded the Internet experience. My personal hope is to give future generations an oppotunity to experience the sheer joy and fun that made the early days of the Internet so exciting.
— Donn Gurule, CEO and Founder
"We hardly need to be reminded that we are living in an age of confusion — a lot of us have traded in our beliefs for bitterness and cynicism or for a heavy package of despair, or even a quivering portion of hysteria. Opinions can be picked up cheap in the marketplace while such commodities as courage and fortitude and faith are in alarmingly short supply."
— Edward R. Murrow
Mission Statement
Enviropedia's Mission
To organize the world’s information and make it universally accessible. To identify and leverage new forms of discoverability of the world’s information. To provide seamless access to visual platforms as well as the world’s existing devices and hardware. To develop products and processes dedicated to extending a user’s train of thought. To empower users to make well-informed decisions easily. To revitalize and prioritize quality journalism. To design products that leverage proven revenue models that do not marginalize users. To recognize, fight for, uphold and protect quality information. To make users the most important part of every experience we create.
We believe quality revenue models, quality information, and quality products and user experiences are fundamental to what’s made the Internet one of the greatest inventions since the Industrial Revolution.
Enviropedia™ User's Bill of Rights
Your Right to Simplicity
Nobody needs to know what’s in the “box”, understand prompt engineering, or tolerate “hallucinations”. You can just use it. And so can your grandmother.
Your Focus is Sacred
Digital experiences should liberate and assist the user, not divert, interrupt, distract, hijack, or manipulate a user’s train of thought.
You Have a Choice
Users should never have to be forced to use or purchase features they don’t want. We will never force you to use things like unreliable AI-generated summaries.
Your Right to Reliable Information
Users have a right to accurate, trustable information. We clearly separate reliable, trusted information sources, steering clear of LLMs, generative AI, or low-grade information sources.
Know the Sources
Users have a right to know where the information they get comes from. Enviropedia uses only verified, trusted sources with a proven track record of providing reliable content and information.
Users are Customers First
The trend of making users products stems from low-quality revenue models and low grade content. We aim to change that. Users are customers first. They should not be treated like a product or exploited.
Your Right of Transparency
The selling of user information should always be the choice of the customer.
Do the right thing. Be Vigilant.
It’s not enough to not do or be evil. Fight evil. Never be complicit. Evil only wins when good does nothing.
Frequently Asked Questions
Things often asked about Enviropedia™ and Metalens™ at a more detailed level. If you have more questions, contact us.
Metalens™ is Enviropedia's mixed-reality platform. We blur the line between a search engine, a web browser, and (we think) it works like magic. It's designed to work seamlessly on a phone, tablet, headsets such as the Apple Vision Pro, and in the future we are exploring support for game consoles and television platforms such as AppleTV and Google TV.
Unlike generic search engines, we don't just index words. We index text, images, audio, video, geometry, and time points, and relate them in insanely great ways. We transform search terms from literal words into search objects, with a complete set of contextual connections, paired with chronological support. You can build incredibly rich sets of information and connect information in real-time that would fall through the cracks with standard search engines. Our methodology could save users years of research time (and thousands of searches), all done in the blink of an eye.
Enviropedia™ and Metalens™ does not rely on generative AI in any way. They are completely separate approaches to working with the world's information. We place a heavy focus on accuracy, and while we think generative AI is interesting, we don't see a consistent, reliable result possible because of the apparent flaws in the technology. We also don't think generative AI works efficiently for spatial environments.
Metalens™ uses only trustable information publishers that demonstrate a consistent track record of furnishing reliable information and take responsibility when questionable information arises. No social media or fringe content here, only "fresh drinking water" for our users.
Enviropedia™ is a startup. We start like a lamb and build up to big things to emerge as a lion. We're currently focused on practical applications that generate value to users and customers — and for the world to see our idea in a simple, straightforward way. As we continue to build infrastructure, we will certainly expand into broader areas, but they will look different than how search engines are viewed and used today. Our goal in the future is to look back one day and have the world wonder how we lived our lives without technology like this.
Metalens™ works impressively on a web browser, but has significant advantages and functionality as an app, connecting multiple products with real-time information for museums, hotels, restaurants, auctions and more, with even more exciting features for mixed reality hardware. We are looking to release an early preview sometime in late 2025.
The single biggest factor contributing to the success and failure of news and journalism has been the revenue model. Before 1993, subscription revenue, placement ad revenue, and classified ad revenue built media empires. Since those days, there hasn't been a revenue model for publishing that's been anywhere close. Enviropedia™ has developed a new model for publishers to get revenue that can increase the average revenue per user (ARPU) in significant ways (that current information distributors like search engines, generative AI platforms, and social media has not been able to achieve .
Most definitely! Enviropedia's robust object-oriented approach can work in both spatial and non-spatial ways. We believe we are the only company in the world that does this.
There is nothing more sacred than trust and the right of a user to make a fully-informed decision. We see tremendous opportunities in leveraging new revenue models that build better experiences for users, with less reliance on advertiser-based revenue models that trivializes users into a product. Any information we collect and would sell is clearly the choice of the user in an easy to understand way.
All of our information can be traced to the original sources, with links.
We see a huge opportunity in museums and auctions. These industries could benefit immensely by having secured highly visual real-time information and provenance, both for on-site and remote experiences. Enviropedia has been researching and building our knowledge in this space to understand the ways that information often gets overlooked to inspire deeper understanding and further interest in culture, history and heritage to create highly visual and information-rich experiences.
Restaurants have a straightforward problem in that food is visual and highly experiential. Menu descriptions don't come close to representing the final product presented to the customer. Also, its extremely challenging to be competitive and let customers know key attractions at their restaurant, like (say) an outdoor patio or a tiki bar on an upper floor.
Quoting Steve Jobs, "Boy have we patented it!"
We have multiple patents granted and patents pending internationally and in the US. We have grants for three broad patents , 60 patent claims, and approximately 58 patent citations (and cited by references) that include multiple references of Apple, Microsoft, Google, Qualcomm, and Amazon.
We get some of our inspiration from the very early days of the Internet. Our vision is to serve the user once again, and to build high-quality products designed to enhance and extend a user's train of thought, not interrupt or divert their attention. We hope to create the next standard for the Internet that reinvents the ideas of the web browser, the search engine, and even how we relate to the world's information. We are dedicated to eliminating the noise, confusion and low-grade content that has made the current Internet experience a fatiguing process by creating something that could change everything and restore what made the Internet a fun, powerful and productive experience.
We definitely think so. We also know this is a bold claim to make. We've had nearly a decade to understand this problem thoroughly.
The minds at Enviropedia™ realized that to be successful in spatial computing, you need two essential aspects to thrive:
- You must have something that is or exceeds the utility and user base of the largest tech hardware platform, like iPhone. Apple has dedicated extensive resources to developing devices that will likely be miniaturized to smart glasses, or even contact lenses in the future.
- You must be able to have a way to instantly work with the world's information in a well-organized manner. This is what Enviropedia™ has invested a decade in researching and building.
With these two aspects in place, we believe that this sets the groundwork to create a platform that can bridge users across the tipping point for widespread, beneficial, and practical uses for spatial computing while supporting the world's existing set of devices with significant advantages over traditional search engines and information browsers.
Our team
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